Popular format in apparel photography

There are various different styles of photography out there. Practically every aspects of life has its own style of photography. Call it a landscape photography, nature photography, glamor or model photography, wedding photography, interior photography, real estate, birthday, underwater, jewellery, clothing and what not. Every single topic mentioned above has its own style of photography and there are photographers that are specialized in this specific style of photography.

Invisible Mannequin

Apparel photography has several styles itself. Plain product photography, model photography where model are used to wear the clothing items, invisible mannequin photography, etc. Out of all the styles, invisible mannequin photography is the most popular style of apparel product photography for few different reasons.

One reason for invisible mannequin photography being so popular is that in this type of photography, there is no need for a live model. Not only live model are expensive, hiring so many different model in various age group and gender can be quite overwhelming. Only large brands can afford to use models for all their products as they have deep pockets. Small to medium size apparel companies cannot afford to be burdened with such photo shoot expense.

It is also extremely time consuming to contract all the models, schedule the photo shoot sessions, not to mention hire photographers, then get the selected images delivered by the photographers. The whole process might take weeks to get completed.

Shooting product photos plain as is putting them on the floor or on a surface looks very plain. It doesn't show any character of the product and users will not get to see how it would look wearing that specific product in real life.

Invisible Mannequin Photography

Use of product pictures shot on a mannequin may give you a feel for the item, but it again doesn't look so appealing. So after lot of thoughts, there came invisible mannequin photography where it not only looks attractive but also gives the potential buyers a visual on how it would look to wear the product in real life.

Invisible mannequin photography is not only cost effective but also doesn't require much time. The whole process of photo shoot and invisible ghost mannequin photography editing can be done in couple of days. No wonder this is the most popular type of apparel product photography. In the product photo editing phase, all it takes is the use of clipping path and joining with some other editing. This is less than 30 minutes job for an experience photo editing service provider.