Popular format in apparel photography

There are various different styles of photography out there. Practically every aspects of life has its own style of photography. Call it a landscape photography, nature photography, glamor or model photography, wedding photography, interior photography, real estate, birthday, underwater, jewellery, clothing and what not. Every single topic mentioned above has its own style of photography and there are photographers that are specialized in this specific style of photography.

Invisible Mannequin

Apparel photography has several styles itself. Plain product photography, model photography where model are used to wear the clothing items, invisible mannequin photography, etc. Out of all the styles, invisible mannequin photography is the most popular style of apparel product photography for few different reasons.

One reason for invisible mannequin photography being so popular is that in this type of photography, there is no need for a live model. Not only live model are expensive, hiring so many different model in various age group and gender can be quite overwhelming. Only large brands can afford to use models for all their products as they have deep pockets. Small to medium size apparel companies cannot afford to be burdened with such photo shoot expense.

It is also extremely time consuming to contract all the models, schedule the photo shoot sessions, not to mention hire photographers, then get the selected images delivered by the photographers. The whole process might take weeks to get completed.

Shooting product photos plain as is putting them on the floor or on a surface looks very plain. It doesn't show any character of the product and users will not get to see how it would look wearing that specific product in real life.

Invisible Mannequin Photography

Use of product pictures shot on a mannequin may give you a feel for the item, but it again doesn't look so appealing. So after lot of thoughts, there came invisible mannequin photography where it not only looks attractive but also gives the potential buyers a visual on how it would look to wear the product in real life.

Invisible mannequin photography is not only cost effective but also doesn't require much time. The whole process of photo shoot and invisible ghost mannequin photography editing can be done in couple of days. No wonder this is the most popular type of apparel product photography. In the product photo editing phase, all it takes is the use of clipping path and joining with some other editing. This is less than 30 minutes job for an experience photo editing service provider.

Popular way of displaying apparel products

Apparel or clothing products is a big industry itself. there are so many types of products out there that each different category has its own big market around the globe. the way it works in the apparel industry these days is that almost 100% of the time, the product is manufactured in one country and then sold around the globe. Often the manufacturing country is a developing country where labor is cheaper than the product owners own country.

Invisible Ghost Mannequin

sometimes product owners will have their own retail line to move those products. other times certain buyers from one country will order the product manufacturing from an offshore garments company or buying house. in some cases the products change hands few times before they get sold to the retain customers.

whatever the process is or however long the chain is in manufacturing and selling the apparel products, they need to get advertised at some point in time. some advertisements are done to attract retailer or whole sale buyers while some advertisement are done by retailers to promote the products to the consumers.

Invisible Mannequin Photography

one of the most popular way of promoting these apparel products is invisible ghost mannequin photography. advertising companies or actual product advertisers can not only eliminate the cost of hiring a live model, it allows a unique and more attractive way or presenting the product to the consumers.

in invisible mannequin photography, it gives you the illusion of the clothes being in the mannequin but the mannequin is not visible. other name used for this type of editing are ghost mannequin, neck joint etc.

sometimes these pictures are printed on the catalog and brouchers and other times they are published on the product owners' websites.

What can you not do with photoshop?

Ghost Mannequin Effect

Photoshop is a photo editing and retouching software that is known to do wonders. With a little creativity, there is no limit to what you can do with it. Let your imagination run wild and will find that only the sky is the limit with photoshop.

While there are some with vivid imagination and they do create innovative arts using photoshop, others just learn the trick of the trade and use photoshop to perform their day to day activities. There are lot of photo editing and retouching professionals who are making a full time living using adobe photoshop. Some of the common areas of work using photoshop are clipping path, photo editing, photo retouching, background removal, ghost mannequin effects or ghost mannequin photo editing, hair masking, drop shadow creation, etc.

Ghost Mannequin

List can go on and on as there are so many duties one can perform using photoshop. Some of the tasks require very minimal skills and training while others require graphic school diploma and long career training and hands on work experience. With some work like photo retouching and creating ghost mannequin effects, they require some level of creativity so just work experience doesn’t cut it in these areas.

A photoshop professional may have the needed skill or may understand the concept, but the finished output will not be high quality if enough time and attention is not invested. Ghost mannequin effect creation in photoshop for example, it is easy to clip the dress from the mannequin and join pieces together, but if the details are not paid attention to, the finished edit will not look professional.

Different people charge differently for photo editing services. It is always wise to know for the client as to how much time a specific job will require and whether the service provider is quoting accordingly. If some job takes half an hour for example and the service provider quotes $0.49 for that job for example, then the person is working for less than a dollar per hour. It is your job as a client to judge as to what level of job you can expect at that price. It is therefore wise to select a service provider who can deliver the quality and charges the fees accordingly.

Latest trend in apparel industry

Apparel industry came a long way. Those days of having the clothing items in the store rack and waiting for clients are long gone. Customers still go to malls and other clothing shops to buy their clothing’s but internet made the whole apparel industry a whole new ballgame.

Even at the store, apparel items are not stacked in the shelves anymore only. Some are stacked where customers can pick the right size from. But there are metal stands with hangers where the clothes are hanging from. On the store front, there are live size fashion designs or dress form mannequins displaying the appeal items.

Mannequins are also used in online store fronts or web shops. Where some clothing companies are using images of live size dress form mannequins or fashion design mannequins displaying the dresses, others are being a bit more innovative by using invisible mannequin photography or ghost mannequin photography.

They way it works is by dressing a mannequin with the desired clothing item and taking a photograph. Another photograph is then taken displaying the tag on the neck. These two images are them joined together to form an invisible mannequin photography or a ghost mannequin effect.

Taking this invisible mannequin photography is a bit tricky. But the most tricky part is creating the ghost mannequin effects in photoshop. You need a good photoshop expert who is skilled in editing apparel photos, especially editing invisible mannequin photography.

Joolo.com has been working with clients in the apparel industry offering photo editing services and one of the area of their expertise is creating ghost mannequin effects in photoshop. If you are looking to get such form of photo editing on a regular basis, feel free to visit their site and avail their services.

How to photograph jewelry items properly

Contact joolo.com for high end jewelry photo editing services.

Jewelry is an extremely delicate piece of item to photograph. A photographer needs to have deep knowledge in this area in order to be a good jewelry photographer. You might have the latest top of the line professional SLR or digital SLR camera, you may have proven track record in wedding photography or other portrait or landscape photography. Still you might suck at a jewelry photographer.

Shocked? Well, you need not be. Once I explain how it is to be a good jewelry photographer, you will easily understand what I mean and how true it is.

I started by saying jewelry being the most delicate piece of item you can ever shoot. Reason it is delicate because there are so many different types of metal like white gold, yellow gold, silver, starling silver, brass, bronze and what not. At the same time there are so many different types of stones as well as every single stone has its own characteristics.

While some stones will require center focused lighting arrangement, other might need the lighting to be evenly distributed to catch the proper color and show the real clarity. Improper lighting will make the jewelry items look dull and not suitable for any web shop.

A good jewelry photographer will understand what type of stone will require what type of lighting. A good jewelry photo make the job lot easier for the jewelry photo editing person retouch the photo easily and quickly. This at the end end up saving cost. While a poorly taken jewelry photo will make the jewelry photo retoucher spend lot more time on retouching which will drive up the cost of jewelry photo editing. If you therefore need to hire jewelry photographers for your product photo, make sure they know what they are doing.

Even if you are a good jewelry photographer, you will find the need of having your jewelry photos edited so that they can be suitable for posting on the web shop or catalogs. Difference being, a good photo will work as a good base and will take less time in editing.

Amazing things you can do with Photoshop

Photoshop is so capable that it may seem like magic to someone. It is a highly sophisticated raster image manipulation, editing and designing software that is mostly used by professional designers and editors. Today we are going to know some of the most amazing features of Photoshop. 

Extracting particular objects from an image

If you want a specific object in an image use it separately, you can easily do that with Photoshop’s background removal process. With background removal feature you can extract any part of object of an image and save. Basically what you do here is you keep a specific object of an image and delete the rest without keeping any trace. So with image background removal process you can have a photograph the way you want it to.

Straightening or free transformation of image

You can modify an image any size and shape you want with Photoshop’s free transformation feature. You can keep the original aspect of the image or distort it as you see it fit. When you reshape an image there could white space left in the background. You can get rid of that too using the patch tool and leave no trace of resizing.

Add new background to the image

As told before, you can delete the background of an image using the background remove feature. But you can’t just leave the extracted object without any other background to company it. You need to add a new background to fulfill the purpose of extracting. With the help of Photoshop, you can easily add a new background or add any abstract design the make an awesome looking art work.

Video editing

This may seem a bit odd but with Photoshop you can do a bit of video editing. But you are going to need the newer versions of Photoshop to do that. You can add image, text and different filter to a video to make a mishmash of video and photography. This is especially helpful for videos where you want to add some extra feature to make it look cool and for those videos that is needed for presentation.

Logo designing

This is one of the most important aspects of Photoshop. Logo designing is now a great profession to earn your livelihood. That is why logo designer are now taking Photoshop as their primary tool of working to create some stunning looking logos.

Applications of Photoshop

More or less every one of us heard about Photoshop. As for general knowledge, we know that it is a photo editing software. But few of us know about the actual use of Photoshop and who uses Photoshop and why. We are going to take an in-depth look at Photoshop today.

Photoshop is photo editing and manipulation software which is mostly used for digital designing. For example, Photoshop is mostly used for graphic designing, photo editing, fashion designing, photography etc.

Photoshop for graphic designing

Photoshop is the number one tool for graphic designers. With Photoshop, graphic designing has reached to a different level which could never be achieved without the use of Photoshop. Photoshop can help graphic designers to bring their vision to reality.

Digital photography

Photoshop is now being used by professional photographers who use it to fine tune their images and add different effect to their photographs to make it lively. Ghost mannequin photography is now very popular due to the use of Photoshop. With Photoshop’s ghost mannequin technique, mannequin photographer can easily create a photograph where all the aspects of a garment can easily be shown.

Photoshop for animation

With Photoshop you can create dynamic animated artwork and designs. By using Photoshop, you can also create animation of a real person.

Use of Photoshop in fashion designing

Fashion designers need to draw sketch of their designed dresses and patterns. Photoshop can make this process very easy for them. You can draw sketches with Photoshop and manipulate different aspect of your design easily.

Photoshop for forensic purpose

That may sound a bit weird to you. What can Photoshop do in case of forensic work? When a crime happens, police usually take a lot of photographs of the crime scene for evidence purpose. With the help of Photoshop, the images can be enhanced to find out subtle things on the photograph.

Photoshop for publishing work

Photoshop is very useful for publishing work. Designing the page layout, cover page etc. are done by Photoshop to make a book look more attractive. Apart from that, newspaper, catalogue, magazines etc. are all designed by Photoshop. 



Illustration work

Though illustration work is mostly done with adobe’s another creation called illustrator but Photoshop can also do some illustration work.

Conclusion

This is a brief overview of Photoshop’s applications. There are lot more you can do with Photoshop. Application of Photoshop is only limited by your imagination.